It's a case designed for the mailing of 7", or 45 rpm, records. A logbook is included in the vessel and will be instrumental in tracking its journey. In addition, this interactive blog (accessible by all recipients) has been constructed to serve as a feedback forum and for others to view the project's progression.
Its mission:
"The Phony Express is an experimental mail project which aims to form a kinship among audiophiles while simultaneously promoting the longevity of the vinyl medium for recordings.
The project's main focus is the successive transmission of 7" records, which will establish a material connection between its participants through postal dispatch, thereby creating a cartographic account of cultural exchange."
Its tagline: Get a record. Send a record.
Participants will receive a record from a preceding participant of the project. To continue the chain of transmittal, they'll choose a successor and send them a record. In the interest of maintaining a steady flow of distribution, contributions will need to be mailed within 2 weeks.
Its logo (paying homage to the carrier pigeon):
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